Evidence Library

Revenue platform case studies with measurable outcomes.

Every engagement produces data. These are the outcomes from replacing fragmented acquisition, CRM, AI, and workflow systems with one operating model.

+0%

Avg. conversion lift

across all engagements

0.0x

Pipeline growth

within first 90 days

0 days

Avg. time to launch

from kickoff to live

CAC reduction

median across B2B clients

Aggregate metrics from 12 enterprise engagements, 2023-2025

Book a Platform Strategy Call Download the Full Case Pack

Industry

FintechHealthcareEnterprise ServicesB2B TechnologySaaS

Service

Website RebuildConversion ArchitectureCRM IntegrationAI Automation

Company Size

Series A-BSeries C+Mid-MarketEnterprise

FintechSeries B - 120 employees90 days post-launch

Series B Fintech SaaS

Post-PMF, scaling outbound and inbound pipeline

Challenge

Website generated 62K monthly visits but converted at 0.7% to demo requests. Marketing attribution was broken - the team could not tie any campaign to closed revenue. Sales received form fills with zero context, leading to 4-day average response times and low qualification rates.

Intervention

Full website rebuild with conversion architecture: buyer-persona messaging across 16 pages, progressive lead capture forms, CRM integration with automated lead routing, AI-assisted enrichment for SDR context, and end-to-end attribution from first touch to closed-won.

Measured Outcomes

Conversion Metrics

Demo request rate

0.7%0.0%

Form abandonment

71%0%

Qualified lead rate

23%0%

Pipeline & Revenue

Marketing-attributed pipeline

$180K/mo$0K/mo

Avg. deal velocity

68 days0 days

CAC payback

14 months0 months

Operational Impact

Lead-to-rep routing

4.2 days<0 seconds

Attribution coverage

12%0%

Stack:Next.jsHubSpot CRMClearbitSegmentVercel

Request full case study

HealthcareSeries C - 340 employees120 days post-launch

Series C Healthcare Platform

Expanding from single product to platform positioning

Challenge

The buyer journey was fragmented across three legacy microsites with inconsistent messaging. Enterprise prospects could not self-educate on compliance capabilities. Demo requests required manual triage, and the sales team had no visibility into which content influenced deals.

Intervention

Consolidated three sites into a unified platform with role-based navigation (CISO, CTO, Clinical Ops). Built compliance evidence pages with gated deep-dive content. Implemented progressive profiling forms, automated lead scoring, and real-time Slack alerts for high-intent visitors.

Measured Outcomes

Conversion Metrics

Demo conversions

1.1%0.0%

Page-to-MQL rate

2.3%0.0%

Content engagement

1.2 pages/visit0.0 pages/visit

Pipeline & Revenue

Enterprise pipeline

$320K/qtr$0K/qtr

Deal size (avg)

$45K ACV$0K ACV

Sales cycle

92 days0 days

Operational Impact

Lead response time

6.5 hours0 minutes

Content attribution

NoneFull funnel

Stack:Next.jsSalesforceMarketoContentfulVercel

Request full case study

Enterprise Services1,200+ employees - 6 regions6 months post-launch (phased rollout)

Global Enterprise Consulting Firm

Digital transformation of client-facing web presence

Challenge

Eight regional websites with no shared design system, inconsistent brand, and zero cross-region analytics. Each office maintained its own CMS and contact forms. Global leadership had no visibility into web-sourced pipeline, and compliance reviews took 3+ weeks per content update.

Intervention

Deployed a unified design system with localized content workflows and approval chains. Centralized analytics with region-level dashboards. Built a global lead routing engine that assigns based on geography, service interest, and account tier. Implemented governance workflows reducing content approval from 3 weeks to 48 hours.

Measured Outcomes

Conversion Metrics

Avg. conversion rate

0.4%0.0%

RFP request rate

0.1%0.0%

Bounce rate

64%0%

Pipeline & Revenue

Web-sourced pipeline

$1.2M/yr$0.0M/yr

Cross-sell pipeline

$0$0K/yr

Avg. engagement value

$85K$0K

Operational Impact

Content publish cycle

3 weeks0 hours

Regional sites unified

8 separate0 system

Stack:Next.jsSanity CMSHubSpotAzure ADVercel

Request full case study

B2B TechnologyMid-Market - 85 employees60 days post-launch

Mid-Market B2B Infrastructure Provider

Transitioning from founder-led sales to scalable inbound

Challenge

The company had grown to $8M ARR on founder-led sales with minimal web presence. The existing site was a static brochure with a generic contact form. There was no CRM integration, no lead scoring, and the founder personally triaged every inbound inquiry. The team needed to scale pipeline without scaling headcount.

Intervention

Built a conversion-engineered website with use-case pages targeting three ICP segments. Implemented HubSpot CRM with custom lead scoring, automated routing by segment and intent signals, AI-generated meeting prep briefs for the sales team, and a self-service ROI calculator that captured high-intent leads.

Measured Outcomes

Conversion Metrics

Inbound demo rate

0.3%0.0%

MQL-to-SQL rate

15%0%

ROI calc completions

N/A0/mo

Pipeline & Revenue

Inbound pipeline

$40K/mo$0K/mo

CAC (inbound)

$12,400$0

Founder time on triage

15 hrs/wk0 hrs/wk

Operational Impact

Lead routing

Manual (founder)Automated <0 min

Meeting prep time

45 min/leadAI-generated brief

Stack:Next.jsHubSpot CRMOpenAI APIStripeVercel

Request full case study

Your results belong in this library.

Book a platform strategy call and we will scope the revenue-system changes most likely to move your next quarter, not just your next website launch.

Book a Platform Strategy Call Download the Full Case Pack

30-minute call - Scoped roadmap - No obligation